As a response to 25 years of cultural
deep freeze in the UK, the Anti Design
Festival will attempt to unlock creative
fires and ideas, exploring spaces hitherto
deemed out-of-bounds by a purely
commercial criteria.<P>
Created initially as a direct response to the pretty commerciality of the London
Design Festival, the festival will shift the focus from bums-on-seats to brain
food, and from taste and style to experiment and risk. The festival will provide
a rare space for unhindered exploration and creative opportunity, where ideas
may fail as equally as succeed.<P>
Directed by Neville Brody, the world-renowned graphic designer, the
festival will be curated by a select group of leading practitioners in
various fields.
At multiple venues around Redchurch Street in London’s Shoreditch area, the festival
will incorporate exhibitions, installations, workshops, performances and talks in Art,
Design, Product, Film, Sound, Fashion, Performance, Print and Interactive.
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